A report issued by TRAFFIC and the World Bank examines the factors influencing the illegal and unsustainable wildlife trade in Southeast Asia. Most of the experts consulted in the study cite the rising affluence of Asian consumers as a major driver in the demand for wildlife products. The results of the study show that expert opinion is mixed on the best ways to solve the complex problem. Some believe that greater enforcement is key, while others believe that reducing demand by influencing buyers' perceptions is the way to ultimately reduce trade. The entire report is available for download on the TRAFFIC website.